The term demand driven has become vogue again, but what does it really mean? And, should it be taken one step further to orchestrate bidirectionally market-to-market in market-driven value networks? Or will companies stumble on the path by mistakenly implementing supply-centric processes and calling them demand-driven initiatives?
This month, the Supply Chain Insights team will announce the Supply Chain Index, a formulaic representation of supply chain excellence based on market valuations. It will be launched during a webinar on April 25, 2013, and through a series of reports that will run in our May newsletter and throughout the summer. Here, I would like to share some background information on the Index and how I intend to use it in developing a higher level of research.