www.supplychainbrain.com/articles/10004-six-ways-to-optimize-your-landing-pages-for-improved-lead-generation
Six Ways to Optimize Your Landing Pages for Improved Lead Generation
March 2, 2011
Marketing studies have shown that 93% of B2B buyers begin their buying process using the Internet. When examining your website's effectiveness, take into consideration the all-important landing page. A high quality page not only ranks higher in the search engines but it also can earn more exposure in your pay-per-click campaigns and reduce your cost per click. Follow these six ways for increasing conversion rates and improving lead generation...