Kroger to Alter Its Seafood Offerings to Accord with World Wildlife Fund Guidelines

Kroger will remove shark, marlin and bluefin tuna from its cases, and will aim to use certified sources for its top 20 wild-caught seafood items by 2015, after reaching an agreement with the World Wildlife Fund (WWF).

The supermarket chain has set a goal to source 100 percent of the top 20 species from sources that are certified by the Marine Stewardship Council, in the process of full assessment, or are involved in a fishery improvement project with WWF.

Kroger has been working with WWF for more than a year to assess its current seafood supply and develop ways to improve the sustainability of its seafood buying practices and standards.

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