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www.supplychainbrain.com/articles/10682-a-forecast-of-one

A Forecast of One

June 13, 2011

The demand planning group may "own" the forecast, but it can't come up with one without the aid of a team comprising sales, marketing and finance, says Joseph Eschenbrenner, global demand manager at The Timken Co. Inputs from them lead to consensus and a forecast that will the drive production, procurement and financial reporting at the manufacturer of bearings, lubricants and other products. [Run Time (Min.): 9:58]