www.supplychainbrain.com/articles/11333-the-most-dangerous-threat-to-your-online-marketing-efforts
The Most Dangerous Threat to Your Online Marketing Efforts
August 25, 2011
We have a great bookstore in my town - the kind of place you picture in your mind when you think of a great independent bookshop.
It's perfect for browsing, with lots of comfy chairs to relax in. The books are displayed enticingly. There's a little coffee shop so you can relax with an espresso. They get your favorite writers to come in for readings, so there's always a sense of event and excitement.
They do everything right, and they've always had plenty of customers.
But they still closed their doors last year.