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Wouldn't You Retailers Like to Know Specifically How Much Stuff Will Be Returned?

March 5, 2012

One of the worst parts about managing retail businesses is dealing with unknown future returns. Is that booked revenue all real? You can certainly know that, statistically, XX percent will be lost to returns. But is it possible to know more specifically?

What if your system could look for hints about specific purchases that could be flagged for likely returns? Perhaps a customer who purchases three of the identical shoe, but each one in a slightly different size?

Or perhaps any purchases from a customer who has a history of high returns? What about some social site commentary that specifically flags an imminent return?

Wouldn't it be ideal if some system had this type of functionality built in?

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