www.supplychainbrain.com/articles/13178-the-critical-impact-of-trade-promotions-on-your-supply-chain-1
The Critical Impact of Trade Promotions on Your Supply Chain
May 18, 2012
It's an often overlooked area of the supply chain, with a woeful record of success. Josefin Aspergren, marketing director with Optilon, talks about the challenge of assessing the effiicacy of trade-promotion programs. [Run Time (Min.): 8:37]
