Target President Says 'Showrooming' Is a Fact of Retail Life, Find Way to Make It Work for You

Amping up customer service in key product areas like beauty is one way Target hopes to address the fast-growing showrooming trend, especially as the crucial holiday shopping season approaches.

Showrooming may be a delightful win for value-oriented shoppers, but it has likely made retail executives gnash their teeth.

Not Casey Carl, however. Last month, Target's president of multichannel declared in a widely read essay on Target's Web site that he loves showrooming. Well, he qualified, as long as Target books the sale.

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Keywords: retail supply chain, supply chain management, value chain, logistics & supply chain