www.supplychainbrain.com/articles/19433-the-role-of-scm-in-reputation-and-brand-management
The Role of SCM in Reputation and Brand Management
July 21, 2014
Supply chain performance has a big impact on customers' perception of a company and its brand, says Bill Tomasi of IBS. He suggests that companies need to more actively incorporate SCM into their brand protection strategies. [Run Time (Min.): 7:22]
