www.supplychainbrain.com/articles/21687-how-retailers-can-ensure-their-supply-chains-deliver-on-consumers-expectations
How Retailers Can Ensure Their Supply Chains Deliver on Consumers' Expectations
June 12, 2015
And if there is a problem with their supply chain, and they can't get products to stores and/or consumers, retailers (and their suppliers) risk losing customers.
So what steps can, and should, retailers take to make sure their supply chain operations are running smoothly? There are a number, but one is to use cloud-based software that can track and manage inventory in real time. "Retailers struggle to balance uncertain consumer behavior and long, complex supply chains," says Kurt Cavano, vice chairman & CSO, GT Nexus, a supply chain technology company.