www.supplychainbrain.com/articles/22277-why-are-more-retailers-offering-in-store-pickup-if-it-isnt-more-efficient-than-buying-in-store
Why Are More Retailers Offering In-store Pickup if It Isn't More Efficient Than Buying In-store?
September 8, 2015
According to a recent survey conducted by Boston Retail Partners company, 78 percent of retailers plan to implement in-store pickup service within the next three years; currently, 41 percent already do. For retailers, in-store pickup is a means of attracting customers to a physical location and, while there, influencing them to add to their initial order.