www.supplychainbrain.com/articles/22457-taco-bell-app-success-leads-to-revamp-of-company-web-site
Taco Bell App Success Leads to Revamp of Company Web Site
October 5, 2015
Short enough for a fast-moving world, meaningful, and easy to remember, the new domain name is "ta.co." It allows consumers to customize, order and pay in advance, offering a seamless experience across all devices, according to a company statement.
The Taco Bell app has been downloaded about 3.7 million times, Bloomberg Business reported. The company said that customers that use the app spend an excess of $10 on an average order, or 20 percent more than those who order in person. Taco Bell hopes those numbers will translate for those using the website.