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www.supplychainbrain.com/articles/22955-when-it-comes-to-customer-personalization-many-shoppers-say-retailers-miss-target

When It Comes to Customer Personalization, Many Shoppers Say Retailers Miss Target

December 17, 2015

Yet, 88 percent of consumers said that more personalized content would increase their likelihood to shop at that retailer, and 87 percent said personalization would increase their loyalty to the brand.

However, Swirl's survey of consumers found that Amazon holds the lead over retailers that demonstrate an understanding of individual shoppers. In fact, 56 percent of consumers say that Amazon understands their individual preferences and needs on a regular basis.

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