www.supplychainbrain.com/articles/23247-growth-in-emerging-markets-not-automatic-anymore-competitiveness-required
Growth in Emerging Markets Not Automatic Anymore - Competitiveness Required
February 10, 2016
Most MNCs have emphasized growth in emerging markets at the expense of other metrics, such as operating margins. Shifting the emphasis to include profitability requires implementing process discipline, leveraging scale, and instituting behaviors that focus on constant efficiency gains. Such changes are not easily achieved. For many MNCs, a fundamental transformation will be necessary, executed market by market.