Walmart, Manufacturer Partners Kick Off Anti-Hunger Campaign
The "Fight Hunger. Spark Change." campaign is a nationwide initiative encouraging shoppers to purchase specific items from vendor partners and participate in a social media campaign to provide meals to those in need.
Walmart aims to donate up to $3m to Feeding America based on the public's participation in the campaign. This will be combined with vendor and customer donations.
Walmart is working with five suppliers - Campbell Soup Company, General Mills, Kellogg Company, the Kraft Heinz Company and PepsiCo - to offer three ways to take action through social, online and in-store participation.
For each participating product purchased in Walmart stores between March 28 and April 25, the manufacturer will donate $0.09 to Feeding America, enough to secure one meal on behalf of local food banks, according to a company statement.