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360pi Launches Project GamePlan for Retailers and Brands

May 31, 2016

The tool integrates product-assortment information across retailers with shopper demand signals, categorizing products into a “good, better, best” framework. Retailers and brands can then determine the optimal product mix to improve margins, volumes and market share. GamePlan enables users to build and reinforce their desired market perceptions by identifying the right mix of items at differentiated price points and quality levels for their target markets, 360pi said.

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