www.supplychainbrain.com/articles/24754-amazons-pricing-change-for-grocery-delivery-is-strategic-analyst-says
Amazon's Pricing Change for Grocery Delivery Is Strategic, Analyst Says
October 17, 2016
The Amazon grocery service, which includes same-day delivery of both perishable and non-perishable groceries, got its start in Seattle in 2007 but didn't launch in any other regions for six years.
This month, it erased all of the experiments and instituted a single, more reasonable pricing model for the Amazon Fresh service: A monthly fee of $14.99, only available to existing Prime members.