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www.supplychainbrain.com/articles/27240-how-whirlpool-serves-niche-markets-and-low-velocity-products

How Whirlpool Serves Niche Markets and Low-Velocity Products

December 4, 2017

How does a major appliance manufacturer serve the needs of niche markets and low-velocity products? Aesha Browne, manager of supply and logistics with Whirlpool Corp., explains how her company solved the conundrum. A finalist in the Supply Chain Innovation Awards competition at CSCMP EDGE 2017. [Run Time (Min.): 9:10]