SupplyChainBrain
www.supplychainbrain.com/articles/39268-home-depot-to-open-4-new-distribution-centers-in-appeal-to-pro-customers
People shopping at The Home Depot in San Francisco bay area

Photo: iStock.com/Sundry Photography

Home Depot to Open 4 New Distribution Centers in Appeal to Pro Customers

March 14, 2024

The Home Depot, Inc. is opening four new distribution centers in North American cities, in a bid to attract more contractors and home-building professionals.  

According to CNBC, this is part of a shift from Home Depot to appeal to professionals working on larger home projects like remodels and renovations. At around 500,000 square feet each, these distribution centers will allow for bigger orders involving lumber, shingles, and insulation, and will deliver straight to job sites.  

Although roughly half of Home Depot’s customers are still smaller-scale, do-it-yourself homeowners, the company sees catering to professionals as a way to continue growing, as demand for personal home improvement projects has slowed.  

That’s on top of the fact that professionals spend more money on a consistent basis, Home Depot's senior vice president Chip Devine told CNBC.  

“We interact with them five times a week,” Devine added. “That relationship over time, you become a partner to their business, and that is easier than capturing the elusive consumer.” 

The company’s new distribution centers will open sometime in the first half of 2024 in Detroit, Los Angeles, San Antonio, and Toronto.