Beyond the Route: How Heartland Coca-Cola Elevated Fleet Visibility for Maximum Impact

Webinar Description

Heartland Coca-Cola Bottling Company faced a challenge that many logistics leaders recognize without real-time fleet visibility, operational inefficiencies drove up costs and created service-level inconsistencies. To address these challenges, they adopted Descartes’ route execution and fleet performance management solution, enabling them to make data-driven decisions that improved efficiency, reduced costs, and strengthened service reliability.

This webinar delivers practical insights into how Heartland Coca-Cola modernized its fleet operations and adopted a proactive, intelligence-driven approach. Designed for logistics professionals focused on operational excellence, this session will explore how to shift from reactive fleet management to a data-driven strategy that drives measurable business impact.

If your goal is to increase fleet efficiency, control costs, and enhance service reliability, this discussion will provide the strategies and real-world applications needed to stay ahead. 

Join us to hear how Heartland Coca-Cola built a more agile, resilient, and profitable fleet operation.

What you will take away:

• Achieving Full Fleet Visibility for Better Decision-Making
• Improving Route Compliance and Delivery Performance
• The role of planned vs. actual route tracking in driving efficiency, ensuring driver accountability, and maintaining high service levels.
• Maximizing Fleet Utilization to Strengthen Profitability • Identifying and Reducing AM/PM Gap Time for Greater Efficiency
• Turning Fleet Data into a Competitive Advantage
• How actionable insights are shaping the future of fleet operations ensuring every route is optimized, every stop is efficient, and every driver has the tools to succeed.
• How real-time data helped Heartland Coca-Cola optimize vehicle utilization, reduce unnecessary miles, and improve cost control.
• How data-driven insights informed vehicle allocation, purchasing decisions, and resource optimization to eliminate wasted capacity.

Speakers:

Cyndi Brandt, VP, Fleet Solutions, Descartes
Curtis Akerman, Business Process Lead Delivery, Heartland Coca-Cola
Nick Rider, Senior Account Executive, Descartes

Moderator:

Robert Bowman, Editor-in-Chief, SupplyChainBrain