'Sustainability Is Not Niche,' Says CEO of Coca-Cola

"First of all, we believe sustainability is critical, absolutely key," says John Brock, chairman and CEO of Coca-Cola Enterprises. "It's center of play. It's not niche anymore. It's not just something you kind of do when you're thinking about it. It's something we take seriously, and it has to be done all the time.
"We have a whole host of strategic priorities ... water stewardship, packaging reclaimability, reusability, recyclables, and then energy conservation and climate change. We have active programs going across all of those...We've got the largest fleet of large-scale, hybrid electric trucks, 142 of them, of any company in the world."
Source: Wharton Business School