Customer Service Important Even in E-Commerce

E-commerce sites need to put smiles on the faces of their virtual customer-service reps, keep consumers on hold for less time, and go with the old slogan that the "customer is always right." Consumers are dealing with a rocky economy, taking more time with purchasing decisions, and are no longer just hoping for great customer service. They are demanding it. Super customer service remains the top reason consumers will recommend a company.
Source: CRM Daily