www.supplychainbrain.com/articles/4782-a-real-world-look-at-recall-technology-in-action
A Real World Look at Recall Technology in Action
February 20, 2009
Product recalls are growing in importance and frequency as consumers and government agencies are placing increased focus on improving public health and safety. With the media continuing to report (some might say over-report) each new recall announcement, the danger to your brand and future revenue is significant. In this video, we take a look at an everyday shopping experience, and how today's recall technology can help protect the public, and your brand, before tragedy strikes. [Run Time (Min): 1:15]