www.supplychainbrain.com/articles/4889-in-this-economy-your-supply-chain-may-be-your-best-weapon
In This Economy, Your Supply Chain May Be Your Best Weapon
March 4, 2009
Competing on the basis of your supply chain performance has become more important than ever in this tough economy. With revenues down and demand uncertain, where do you cut costs? If your company isn't the biggest in your market or the lowest cost provider or the first to introduce new products, what kind of results can you expect to achieve with supply chain improvements?
Source: Industry Week