www.supplychainbrain.com/articles/7563-a-look-at-the-digital-supply-chain-1

A Look at the Digital Supply Chain
April 7, 2010
The world of high-tech entertainment isn't quite so sophisticated when it comes to supplying product for the many channels that have sprung up in recent years. Russ Pearlman, digital content services lead for media and entertainment with Capgemini, details some of the challenges. [Run Time (Min:) 11:30]