SupplyChainBrain
www.supplychainbrain.com/articles/7595-what-ails-channel-management-1

What Ails Channel Management?

April 9, 2010

Some brand owners are working closely with retailers, but there's still a big disconnect between planning and reality, when it comes to getting the right product to the right stores, according to Prakash Arunkundrum, director of process consulting with i2 Technologies. [Run Time (Min:) 9:13]