www.supplychainbrain.com/articles/8615-what-the-movie-inception-tells-us-about-selling-with-ideas
What the Movie "Inception" Tells Us About Selling with Ideas
August 23, 2010
As a persuasive element in marketing, ideas are powerful, tangible, misunderstood, and underused. I loved the first few lines from Christopher Nolan's hit movie "Inception" because they dramatize just how influential ideas can be:
What is the most resilient parasite?
An idea.
A single idea from the human mind can build cities.
An idea can transform the world and rewrite all the rules.