Better data sharing between retailers and CPG manufacturers can help overcome supply chain challenges, says Inna Kuznetsova, chief executive officer of 1010Data.

What is a demand-driven enterprise?

It’s a given that the COVID-19 pandemic boosted e-commerce, but some of the numbers coming in now are verging on the exceptional.

For many businesses, the past year exposed the fragility of their cash flow and working capital. The pandemic, coupled with supply chain disruptions and erratic consumer demand, wreaked havoc on companies facing both internal and external pressures.

Ben Ruddell, director and professor in the School of Informatics, Computing and Cyber Systems at Northern Arizona University, offers a perspective on whether we can expect another wave of shortages of essential products on store shelves this year.