Hit by issues of quality, cost and customer service, Motorola takes on the job of harmonizing its processes through creation of an Integrated Supply Chain organization.
Kraft Foods wanted to more closely collaborate with its customers and involve them as co-designers of supply chain value. To accomplish this, it turned to proven concepts from the world of product innovation and design.
The manufacturer sets out to craft a supply chain that will lead to lower cost and better customer service, while coping with the extremely seasonal nature of the business.