Kraft Foods wanted to more closely collaborate with its customers and involve them as co-designers of supply chain value. To accomplish this, it turned to proven concepts from the world of product innovation and design.

The manufacturer sets out to craft a supply chain that will lead to lower cost and better customer service, while coping with the extremely seasonal nature of the business.

Bakers Footwear discovers a way to cut order cycle times, eliminate unnecessary shipment processing, and react more quickly to changes in the market.