Extreme commodity price volatility has become the norm. To cope, successful sourcing professionals must deeply understand the commodity markets. This means knowing the current and expected industry capacity for delivering that commodity, current and emerging sources of demand, and trading speculation trends.

Sales and operations planning is the cornerstone of being demand-driven and a foundational process to propel growth strategies. As companies drive growth-growth in the innovation of new products, growth through expansion into new geographies, and growth in core markets-they must align functions through S&OP.