When Daimler-Benz decided to tap into the growing demand for sport-utility vehicles with an all-new design, it relied on innovative manufacturing and supply-chain efficiency to bring the product to market at a reasonable cost.
When once-ailing American icon Harley-Davidson decided it had to build a new plant to meet increasing demand, many locales wanted the nod. In the final round, Kansas City's air links to Harley headquarters and its "common culture" theme carried the day.