New York City has just begun its sacred rites of retail. For its fashion week, which started Sept. 7th, tents go up, guests emerge from black cars, models sulk down catwalks and the wealthy and celebrated clap in unison. The point of all this is for designers to declare what will be "in" next spring. But for much of fashion retail, it is increasingly clear that something is out of place.
U.S. retailers gearing up for the holidays could be overlooking a key source of sales: international shoppers. To win in the global e-commerce race, companies can't rely on the same approach they use domestically. Featured products, marketing content, and promotions targeting U.S. consumers may not resonate in all markets. For example, as U.S. retailers promote their discounts on that latest style winter coat, super-fast sled or snow tires, they'll need to remember that it's summer in Australia.
Sustainability is a huge macro trend and it's no surprise that the language and goals of the larger sustainability movement have made their way to apparel. Unfortunately, with it comes the same polarizing ambiguity that has plagued the broader sustainability movement in other industries. Cynics roll their eyes while dismissing sustainability as a latest marketing façade designed to push products on uninformed customers while true believers insist it's a more responsible way forward for apparel manufacturing that is genuinely improving lives and saving the earth.
Although back-to-school shopping started earlier this year, families are slowly tackling their supplies lists. According to the National Retail Federation's annual survey conducted by Prosper Insights & Analytics, the average family with children in grades K-12 has completed almost half (48 percent) of their shopping as of early August, slightly down from last year (50 percent).
Apparel is the most popular retail category among all channels, according to a survey by OneStop Internet. The survey revealed that apparel is driving online growth, with 45 percent of respondents saying they plan to buy more clothing online than any other retail category in the next year.
The latest supply-chain news, analysis, trends and tools for executives in the apparel industry — which consists of companies that manufacture clothing, accessories and footwear. Learn how apparel companies and their suppliers around the world are managing the flow of products across all channels of the enterprise. Experts sound off on forecasting and demand planning, supply-chain visibility, logistics outsourcing, inventory optimization, transportation management, warehouse management, supply-chain security, corporate social responsibility and more.
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