Analyst Insight: The number one strategy for high-impact business performance is organizational and supply chain strategic alignment, coupled with effective supply chain segmentation. The hyper competitive supply chain landscape is a new normal. To compete leading organizations need to restructure in order to breakdown functional silos, create enterprise unification around common goals, and use technology and "big data" to create a "big picture" understanding of organizational goals. - Nada R. Sanders, Professor of Supply Chain Management and Iacocca Chair, Lehigh University