Analyst Insight: Retailers are starting to use brick-and-mortar stores as distribution nodes, to connect demand with inventory in the most flexible and cost-effective way. Ship-from-store enables them to leverage their entire inventory for higher sales, better margins and improved service. It allows them to offer omnichannel customers access to a broader array of products, and helps to offset the impact of an imperfect forecast. - Adam Mullen, Apparel Industry Leader, Fortna Inc.