But Pepsi has now rolled out a touchscreen vending machine that isn't primarily designed to actually give you anything to drink. It's an interesting intersection between social media, vending machines and CRM. In a "tis better to give than receive" mode, consumers walk up to the machine and can only use it to gift a drink to a friend or colleague (or, for that matter, a bitter enemy) by "selecting a beverage and entering the recipient's name, mobile number and a personalized text message" or "a short video recorded right at the machine. The gift is delivered with a system code and instructions to redeem it at any PepsiCo Social Vending system," a Pepsi statement said.
This creative idea actually has some fascinating CRM potential.
