Most retailers and brands today are experiencing a vice-grip effect in their supply chains: they're being squeezed tightly by rising cost of goods and uncertain consumer demands. Commodity prices, shipping prices and labor prices have been soaring as inflation concerns grow. Economic uncertainty continues to impact consumer confidence and spending habits are difficult to track. Retailers and brands are faced with a dilemma: pass along rising costs to consumers who may not be willing to spend more, or absorb rising costs and try to find new and smarter ways to do business. The key is to operate an agile supply chain that enables a smarter way of doing business. Here is how.

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