Close collaboration with suppliers during the sourcing process is not a new concept, but its importance is gaining traction across all parts of the purchasing function. In 2011, CombineNet introduced Expressive Feedback, another powerful, value-added way to increase collaboration with suppliers and improve the results of strategic sourcing activities. Unlike a conventional reverse auction which focuses solely on working suppliers down to lowest price, Expressive Feedback delivers feedback to suppliers based upon both price and non-price factors, at any point in the bidding process, enabling sourcing decisions made on best overall value and match to the buyers' defined business requirements.

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