Sportswear giant Nike has bowed to pressure from Greenpeace and promised to eliminate all hazardous chemicals across its entire supply chain, and the entire life-cycle of its products, by 2020.
Nike's announcement comes five weeks into the pressure group's "Detox Challenge," which, in Greenpeace's words, aims to "create a toxic-free future."
The world's largest sportswear brand has also promised to use its influence, knowledge and experience to bring about "widespread elimination" of hazardous chemicals from the clothing industry, Greenpeace says.
"Within eight weeks, Nike Inc. will announce its action plan for the goal of eliminating hazardous chemicals within our supply chain addressing transparency, chemical management, including how we will address the need for industry disclosure in line with right-to-know principles and a timeline for the elimination of the highest priority hazardous chemicals," Nike said in a statement. "Nike Inc. is committed to the goal of zero discharge of hazardous chemicals by 2020."
