The more companies successfully deploy supply chain standards, the more everyone in the supply chain benefits. Standards enable the law of increasing returns. Feedback through the years has clearly illustrated this conference is making a difference for the companies who attend. GS1 US?, a not-for-profit organization, has designed and developed the U Connect Conference? so that supply chain professionals, across numerous industries, have one, single event in which to network and learn how to build better supply chains through standards.