Traceability always has been important to dairy cooperative Agri-Mark, but it has become even more of a focus since passage in 2010 of The Food Safety Modernization Act, which gives the Food and Drug Administration the right to impose product recalls. Susan Zucker talks about the process and IT changes that Agri-Mark made to enhance its tracing capabilities as well as industry-wide barriers to full traceability that remain unresolved. [Run Time (Min.): 11:15]