What matters most to online shoppers? Hint: It has less to do with specific products and everything to do with communication, and that includes shipping and returns. A survey conducted with more than 31,000 online shoppers reveals key insights into what makes online shoppers click. The ComScore Online Customer Experience Study explores customers' online shopping preferences and what shipping and post-purchase services enhance the customer experience most. Learn more about the ComScore findings in this free White Paper.

Please CLICK HERE to view this White Paper.