Even in these early days of Big Data, its applications across diverse industries are compelling. Retailers embrace Big Data to combine RFID sensor data, social media data, and GPS coordinates to evaluate location, product selection, and individual profiles in order to deliver geo-specific product promotions to a mobile device.
We are using Big Data to better understand massive amounts of data associated with processes and costs related to supplier parts, manufacturing, logistics, quality control, customer service, and more, and have used it to establish predictive performance models to address quality issues before they can have a negative effect on customer satisfaction. Yet even these examples only scratch the surface of how Big Data can effect business transformation.
