There's a lot of opportunity for CRM vendors seeking to reach small businesses. While there are 15 million seats of CRM in action today, there are a lot more than 15 million customer-facing workers out there, and the vast majority of them are in small businesses.
That's a big opportunity for CRM vendors - but what does it mean for potential CRM users? Should small and mid-sized businesses immediately take to the internet and buy an application straight away. Not necessarily.
