Now, as Henkel releases its 21st annual sustainability report - which details plans to become three times more efficient in energy and water usage by 2030 - Piccolomini has changed his mind. "I've really become a convert," he admits. As president and CFO of Henkel's North America unit, he now believes that sustainability "is a very positive thing, and the right long-term view that all companies should have."
To be sure, sustainability is still largely about doing good, and making customers and employees feel good about that good. But as saving the planet takes on an increasingly practical focus, many finance executives find themselves in the midst of sustainability efforts at their companies, and explaining their own conversions.
