In fact, in order to build a long-term culture of sustained innovation, a structured process must be put into place especially in idea generation or ideation.
Although it sounds counter-intuitive to say "structure" and "ideation" in the same sentence, organizations need to conduct at least two ideation sessions each year in order to foster continued growth.
A good innovation leader has the foresight to schedule regular ideation sessions year after year, and not just when sales are dwindling.
