Armed with the right marketing weapons, B2B companies can successfully outgun competitors who are larger, more established and better funded.
The B2B marketer's world is changing. Quickly. The revolution is akin to the transition from the horse and buggy to the automobile. Some are not easily making the transition. Different skill sets are required for success.
Amidst the current marketing chaos, many organizations are casting about trying to find a new way forward. Sadly, many B2B marketers are continuing to market within the confines of the comfortable, old marketing paradigms of print ads, trade shows, promotional products and brochureware websites.
