The focus on global service and support continues to increase in relative terms, no longer are service organizations hindered by a lack of resources in a home market or customers constrained to solely receiving assistance between the business hours of 9-5. Global support is not a new endeavor, as highlighted in Aberdeen's recent Optimizing the Service Supply: Managing the Network to Link the Customer to Satisfaction (July 2012) where 78% of surveyed organizations (n=144) have managed service on a global basis for more than a year (39% for more than 10 years).

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