For Determining the Value of Green Building Investments: A Perspective From Industry Leaders on Triple Bottom Line Decision Making, McGraw-Hill conducted interviews with sustainability leaders from the education, healthcare, retail, manufacturing and federal government sectors on their perspectives about decision making for green building investments.

It found that the most important factor driving green building is return on investment.

More than half of those surveyed cited energy use reduction as a key factor affecting green building decisions. The financial benefits associated with that factor was "often" part of the reason cited as a why energy use reduction was desirable, the report says.

Lower costs in themselves were frequently identified by government agencies as the most important factor affecting green building decisions. Most of the private sector bodies "emphasized the importance of lower costs throughout their interviews."

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