According to 2012 Cone Communications Corporate Social Return Trend Tracker, 84 percent of Americans hold companies accountable for producing and communicating the results of CSR commitments by going beyond the mission to robustly communicate progress against well-defined purpose. Some 40 percent go as far as to say that they will not purchase a company's products or services if CSR results are not communicated.
Companies that proactively share the details and results of their CSR efforts, rather than just their aspirations, will be rewarded with increased consumer trust and purchasing, the report says.
